Hwang, S., Kim, J., & *Lee, S. (Accepted). The impact of the automated ball-strike system (ABS) on baseball: A deep learning based counterfactual approach. Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology. [SCIE]
Suh, D., *Jung, M., *Lee, S., & Jang, H. (Accepted). The impact of popular music on middle school students’ learning motivation in physical education. International Journal of Sport Psychology. [SSCI]
Jung, M., *Kim, H., Patrick, Z., & *Lee, S. (2025). Health behaviors and executive function in late adulthood: A time-varying effect modeling analysis. Journal of Aging and Health. https://doi.org/10.1177/08982643251319089 [SSCI]
Hwang, S., *Ryu, S., *Lee, S., Jang, D., & Ryu, M. (2025). Assessing implicit beliefs in elite young soccer player: A Rasch model analysis of the Conceptions of the Nature of Athletic Ability Questionnaire-2. Measurement in Physical Education and Exercise Science. 29(4), 443-453. https://doi.org/10.1080/1091367X.2025.2497046. [SSCI]
Ock, D., Hwang, Y., *Lee, S., & Bradley J. Baker. (2025). Sponsorship effectiveness in Social Live Streaming Services: The influence of live chat, streamer presence, and suspense on brand recognition. Journal of Brand Management. 32, 343-363. https://doi.org/10.1057/s41262-025-00389-w. [SSCI]
Ryu, M., Kim, H. S., Chiu, W., & *Lee, S. (2025). Impact of sports brands’ activities: Are consumers willing to pay a price premium? International Journal of Sports Marketing and Sponsorship. 26(1), 162-180. https://doi.org/10.1108/IJSMS-05-2024-0014 [SSCI]
Ryu, M., & *Lee, S. (2025). The importance of performance analysis of ESG activities in sports brands. The Korean Journal of Physical Education. 64(4), 499-510. https://doi.org/10.23949/kjpe.2025.7.64.4.33
Ryu, M., Lee, S., & *Uhm, JP. (2025). The Relationship between sports event safety management checklist (4P), sports safety PREP, safety attitudes, and safety behaviors. The Korean Journal of Physical Education. 64(3), 323-338. https://doi.org/10.23949/kjpe.2025.5.64.3.22
2024
Ock, D., *Hwang, Y., & Lee, S. (2024). Sport viewing experience on Social Live Streaming Service: Examination of the impact of live chat, streamer presence, and game suspense on flow. Sport Marketing Quarterly. 33(4), 310-325. http://doi.org/10.32731/SMQ.334.122024.02 [SSCI]
Oh, T., & *Lee, S. (2024). Typology of e-Sports crowdfunding investors. Sport, Business and Management: An International Journal. 14(5/6), 685-704. https://doi.org/10.1108/SBM-01-2024-0014 [SCOPUS]
Lee, S., *Kim, M., Kim, H. S., & Oh, T. (2024). Do fairness perceptions influence sport viewers’ attitudes? The role of perceived fairness in viewership of the English Premier League. International Journal of Sport Management and Marketing. 24(3/4), 223-243. https://doi.org/10.1504/IJSMM.2023.10061870 [SCOPUS]
Ryu, M., & *Lee, S. (2024). Reconceptualization and prioritization analysis of 6P checklists for sports event safety management. The Korean Journal of Physical Education. 63(6), 719-736. https://doi.org/10.23949/kjpe.2024.11.63.6.49
2022 - 2023
Oh, T., Lee, S., & *Jang, H. (2023). Outcome uncertainty and e-Sports viewership. Journal of Sports Economics. 24(8), 971-992. https://doi.org/10.1177/1527002523118710 [SSCI]
Jung, M., Lee, S., Kang, M., & *Allen, H.K. (2023). Age-varying association between depression and cognitive function among older adults: Moderation by physical activity. Journal of Psychiatric Research. 165, 115-122. https://doi.org/10.1016/j.jpsychires.2023.07.025 [SSCI]
*Lee, S., Kim, K. R., & Kang, M. (2023). The importance of sports organization’s reputation: The application of Rasch analysis to the Organizational Reputation Questionnaire for sports fans. International Journal of Sport Communication. 16(1), 21-31. https://doi.org/10.1123/ijsc.2022-0118 [SCOPUS]
Lee, S., & *Oh, T. (2023). The role of trust in the crisis communication of sports organizations: The case of the Houston Astros’ sign stealing scandal. International Journal of Sports Marketing and Sponsorship. 24(1), 90-107. https://doi.org/10.1108/IJSMS-12-2021-0231 [SSCI]
Ryu, M., & *Lee, S. (2023). Sports Safety PREP Factors for Sports Instructor. The Korean Journal of Physical Education. 62(6), 511-527. https://doi.org/10.23949/kjpe.2023.11.62.6.38
*Lee, S., Oh, T., & Lim, C. (2022). The impact of environmental barriers on attendance of outdoor and indoor professional sports: The case of the South Korean soccer, baseball, and basketball leagues. Sport Business and Management: An International Journal. 12(4), 496-516. https://doi.org/10.1108/SBM-06-2021-0067 [SCOPUS]
Books
Shin, Y., Lee, Y., Jeong, S., Lee, H., Baek, U., Lee, S., Ahn, J., Hong, S., Seo, I., & Kim, H. (2025). Scientific Thinking and Civilization. Jeonju: JBNU Press.
JEONBUK NATIONAL UNIVERSITY