About Jeonju

Jeonbuk province is situated in the southwest part of the Korean peninsula and is about 240 km from Seoul, which is only 45 minutes away by air and 3 hours by car. The total area of the province is 8,058 km2 which comprises 8.1% of the national territory. About 850,000 people out of a total population of 2,010,000 in the province are engaged in various forms of economic activities. The province provides one of the most desirable living spaces in the country. The residents of the province take great pride in living in such beautiful natural settings Jeonbuk is a rich land of fertile soil along with green mountains and bountiful water serving as a great storehouse of grain products, particularly rice. Coupled with these natural endowments, the province has been the heartland of Korean's brilliant history and traditional culture of visual and performing arts. It is the centerpiece of the region where the capital of the Hoobaekjae Dynasty was located and also where the Chosun Dynasty which ruled Korean 500 years originated. Jeonju is the capital city of Jeonbuk Province, serving as the regional center of educational, cultural. transportation and communication, economic, political, and commercial activities. It is ideally located to afford the shortest possible route from Korea to mainland China, the biggest and the most rapidly growing market in the world. The average temperature is 13.2℃ while the average rainfall is 1,200 mm. Nestled between the sea and mountains, the city boasts breathtaking scenery nearby. Many beautiful natural parks, designated as four national parks and four provincial parks, are located close to the city. They are popular among tourists throughout the four seasons